The majority of Junk Teens' business flows through organic channels, such as local Facebook groups and word of mouth.

Furthermore, their unique selling proposition (USP) is largely tied to the business’s inspirational story and the “operated by teens” message they promote.

With this in mind, during the scripting and production phases, we took an unconventional approach by intentionally making the commercial appear somewhat underproduced. This was designed to provide their target customer with the impression that it was 'created by teens'—but with clear effort and thoughtful purpose.

This reasoning was paired with a focus on highlighting their story, which, as mentioned earlier, is a significant factor in their success.