We had a remarkable time producing this promotional video for Gann Academy; a top-ranked independent highschool in the Greater Boston area. During the preliminary phases, our goal was to maximize top-funnel awareness of perspective families to increase enrollment.

As you can image, it was initially challenging to structure a piece of content that would appeal to both parents and teenagers- especially when it comes to academics…

With this in mind, we decided to shift the focus of the video from: “Why you should enroll,” to ”Why I’m here.” This approached highlighted individuals’ own unique experiences at Gann- allowing perspective students to better resonate, and parents to envision how their children would fit within the community.

In under 24 hours, it became the most shared video on the entire account.