“Rage Zone USA,” is a rage room entertainment complex where customers can book 30 minute sessions to smash items(TVs, car windshields, etc..). Scheduled to open on February 1st, 2025, the co-founders reached out to Blitz Strat Digital to create their website and marketing material.

Within such a fun, and quickly growing industry, you’d expect the majority of rage room websites to reflect the overall “energy” of the experience. However, we were greatly surprised while conducting preliminary research. Landing pages were static, layouts were outdated, and many of the businesses didn’t provide the feeling of a “brand.”

After reviewing the industry standard/s, we decided to take a different approach by making the site as interactive as possible- without compromising the UX. We created custom-masked elements with video editing to increase attention towards CTAs, and took creative approaches to standard animations. It was also important to design the graphics and incorporate images geared towards the identified target audience.

Just 25 days since the grand opening, the Rage Zone USA website has had over 14,000 site sessions!