The first TikTok video we created for the #1 baby gear reviewer on the internet, Magic Beans (Eli), surpassed 500,000 views within one week! After 12 years of creating content across multiple platforms, Eli (founder) reached out to our team with the hopes of revitalizing his short-form content.

Regardless of the industry or topic, short-form content boils down to:
1. Creating a reason for the viewer to stop scrolling.

2. Enticing the viewer to watch until the end.

Fortunately, we were able to quickly analyze areas of improvement through restructuring the hook, delivery, and pace of Eli’s videos. We take immense pride in helping our clients structure their content to maximizes reach organically!